Dalia El-Shimy

Dalia is an engineer-turned-academic-turned-user-researcher. She is currently the Director of Research at Wise, and before that was the Head of UX Research at Miro, where she built the team and discipline from the ground up. She started her career as a human-computer interaction researcher, then joined Shopify, where she helped scale the UX Research practice from a few researchers to a team of 60+ strong and co-led the craft across the entire organisation. When she’s not busy asking too many questions, she enjoys baking, eating, reading, and obsessing over all things David Bowie.